In the last few decades, a growing range of geotechnology tools, geospatial data and geospatial services have become available to a wider audience. Not only has it become much easier to communicate effectively across land, sea, air and space, but the world has been able to monitor spatial behavior, as a result of the vast ability to capture large quantities of information (MacEachren, Robinson, Hopper, Gardner, Murray, Gahegan, & Hetzler, 2005).
Today, armies, governments, non-governmental organizations and multinational enterprises, and scientists have devised new methods of capturing and analyzing data for their needs. And even individual consumers have enjoyed the availability of data provision and accessibility, especially through the internet (MacEachren et al, 2005).
However, a closer look at the usage of geotechnology will show that the processes of adoption and adaptation are much more complex and less predictable than would at first appear. One example is satellite navigation technology, which was initially developed for military purposes (1950s/60s), and was later developed for civilian use (in route navigation systems) (1980s). Yet, its ultimate success as a popular consumer good depended on several factors outside these systems, for instance, companies and governments willing to invest in road digitization with little immediate benefits in sight (Scharl & Tochtermann, 2007). This relationship between governments, businesses, scientists/engineers and users makes the development of geospatial information technology a dynamic process.
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