Quantitative analysis of Internet television and video (WebTV)

A study of formats, content, and source

  • José Borja Arjona Martín Universidad de Málaga
  • Juan Salvador Victoria Mas Universidad de Málaga


Due to the significant increase in the last five years of audiovisual content distribution over the web, this paper is focused on a study aimed at the description and classification of a wide sample of audiovisual initiatives whose access is carried out by means of the World Wide Web. The purpose of this study is to promote the debate concerning the different names of these incipient media, as well as their categorization and description so that an organised universe of the WebTV phenomenon could be provided. An analysis of formats and content is carried out on the basis of quantitative techniques in order to propose a categorization typology. The results obtained in this study will offer the researchers and the professionals a comprehensive description of the models currently adopted in the field of video and television on the net.


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Cómo citar
Arjona Martín, J., & Victoria Mas, J. (2012). Quantitative analysis of Internet television and video (WebTV). TecCom Studies, (3), 105-120. Recuperado a partir de http://teccomstudies.com/index.php?journal=teccomstudies&page=article&op=view&path[]=62